About
We’re Patrick and Gina.
We started Curious Cat to take the tedious tech work off small businesses: the numbers someone retypes every Friday, or the invoices that keep landing in spam.
Patrick Masters
Developer, co-founder
I’ve been writing software for over eight years, mostly for bigger companies like a national retailer and a market research firm. I moved old desktop apps to the web, got systems that didn’t share data talking to each other, and set up release pipelines so a deploy didn’t depend on someone’s laptop.
I also maintain nine open-source Home Assistant cards. Home Assistant ships a release every month, and any of them can break a card on a stranger’s dashboard, which is why every card has automated tests and releases now.
Gina and I started Curious Cat in 2025. Small businesses have the same messy systems big companies do, and usually nobody on staff to fix them.
Gina Masters
Operations, co-founder
My background is in business management and client relationships. At Curious Cat I run scheduling and invoicing, and I keep the work tied to what you asked for rather than whatever Patrick finds most interesting that week.
I come to a lot of the in-person meetings, and sometimes I bring a handmade gift. I crochet and embroider.
How we work
A few things you can hold us to.
We’ll tell you when you don’t need us
If the right answer is an off-the-shelf tool, or a setting in something you already pay for, you’ll hear that on the first call.
We start from what you want to happen
If you want more calls from the website, the number we watch is calls.
We’ll push back
If something is being done in a way that will cost you later, we’ll tell you early.
Why “Curious Cat”
We poke at a problem, ask why, and don’t assume the obvious answer is the right one. The cat is a good mascot for a business that stays small, moves carefully and has opinions about everything.
For technical teams
If you already have developers, here’s where I can help.
- Architecture review
- A second opinion on a system design or a technology choice, from someone with no stake in the answer.
- CI/CD and release process
- Ship more often and with less drama: a Git workflow people follow, pipelines that build and test on every change, and deploys that don’t need a developer’s laptop.
- Cloud migration
- Moving applications and data off servers in a closet and onto something that someone else keeps running, in phases.
- Data integration
- Getting the CRM and the accounting system to agree with each other, so reports mean something.
- API design
- APIs that another developer can pick up from the docs without emailing you first.
- Data visualization
- Charts and reports built from the numbers you already collect.
- Microsoft 365 and SharePoint
- Permissions, sites, forms and Power Automate flows in the Microsoft tools a lot of small offices already pay for.
Before Curious Cat
Before Curious Cat, I worked inside larger companies. A few of those projects:
We’re in Tampa, and every client we have right now is a short drive away.
Talk to us